When three mates are hanging out shooting the breeze, the occasional gem of an idea lands like a swift kick to the nads. It is thrashed about no end, but morning rolls round and nothing is ever done about it.
Jimmy, Adam and Zaid are the kinda guys that will give anything a crack, so when conversation turned to what they'd all love to pour their souls into, they found a common element and Australasia's hottest clothing label keep three was born.
It's widely known that if you do something you love, you'll never work a day in your life. With Jimmy and Adam patently incapable of taking anything too seriously, its lucky Zaid has a big whip to keep 'em in shape. Even so, you can bet the humor, fun and awesome design stays inherent in every range keep three releases.
From Melbourne to Auckland, the beach to the club, keep three's influences are anything that grabs you and says work hard, play hard and do it all with a cheeky grin. Unfortunately Jimmy's idea of a portrait is a scribbly stick figure on a page, so with that in mind the boys find hot designers to put their ideas to print, each with a different modern seasonal influence.
Why keep three? When you've got great mates, grab hold of 'em and say "lets do this!"